Hire Top Generative Engine Optimization Experts | Right Side Up

Win more customers from AI search

Buyers are asking AI engines for recommendations before they reach your website. That’s where brand visibility is being won—and lost. Our generative engine optimization (GEO) experts make sure you get cited, surfaced, and selected by turning AI visibility into awareness, trust, and conversions.

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Turn AI visibility into growth

As AI engines reshape how people search and make decisions, brands need a new kind of visibility. Our GEO experts combine strategy, content, third-party syndication, and technical precision to influence how engines understand and present your business.

Access A+ GEO talent
Work with proven experts in GEO strategy, technical implementation, content, and third-party syndication. They’ve led the way in how top brands show up across generative search, combining experience with the precision that defines A+ talent.

Own your AI narrative
Shape how LLMs describe your brand. Our GEO experts audit how AI currently interprets your business, then refine and syndicate content so engines talk about you the way you would.

Build a competitive edge
Get recommended before your competitors. As buyers rely on ChatGPT, Gemini, and Perplexity for answers, our GEO experts help you show up more often—and more accurately—where it matters most.

Drive measurable outcomes
From visibility tracking to citation analysis, our experts build programs that deliver results now. We help you turn increased presence in AI-generated answers into awareness, trust, and conversions.

Human expertise behind every AI result

Don’t take our word for it

Testimonials

“Our RSU partner has been leading the charge in building our AEO roadmap and executing with our team. We built end-to-end agentic workflows in Claude that identify content gaps, publish content, and build citations, reducing our time to publish substantially. We have also increased our visibility directly within LLMs by focusing on prompt trends and aligning and launching new content that agents can easily consume.”
— Nico Bryant-Aguilar, Head of Growth, Everlywell

“The flexibility that we’ve been able to get with RSU has been hugely impactful for our team. We have been able to get high quality specialized talent within a few days to fill gaps. We not only have been able to find talent for short term needs but also longer term talent that have really become a part of our team.”
— Candice Lewis-Steinman, Head of Marketing, Workrise

“They have a strong network of marketers who can plug into an existing business operation very quickly. As I'm building out my marketing org at Yelp, I need specific expertise and I often can't wait for FTEs, and Right Side Up fills that need really well.”
— Dan Kimball, SVP of Marketing, Yelp

"Right Side Up has been a high-impact partner, bringing strong strategic clarity to our AEO/GEO efforts and helping shape our 2026 strategy. They have also played a key role in mentoring our team and educating cross-functional partners, with clear impact on performance."
— Amir Azari, Head of Performance Marketing, Earnest

Meet some of our GEO talent

Tiffany H.
Director with 10+ years experience at brands like Homebase, Rippling, and Bambee

Austin F.
Senior Manager with 8+ years experience at brands like Pangram, Alphabet, and Dexterity

Mike W.
VP with 15+ years experience at brands like Biteable, LinkedIn, and Lynda

FAQs

How do you measure GEO success?
GEO success is measured through visibility, citations, and content representation across AI engines. Early improvements can appear within weeks as LLMs refresh and cite new content, while long-term programs compound visibility, trust, and conversions over time.

Where can I find the best GEO experts?
Right Side Up works with proven Generative Engine Optimization experts—marketers who’ve been there, done that, and have already helped brands influence how AI engines describe and recommend them. Through our flexible, fractional model, companies can hire top GEO talent in days, not months.

What should a GEO program include?
A GEO program should include strategy, technical implementation, content development, and third-party syndication. Our experts audit how LLMs currently represent your brand, identify opportunities, and refine your digital footprint to influence AI-driven results.

Why does GEO matter?
Buyers are already asking AI for recommendations before they ever reach your website. The brands that act now will control how engines describe them, and win trust while competitors scramble to catch up.

What is Generative Engine Optimization (GEO)?
Generative Engine Optimization (GEO), sometimes known as Answer Engine Optimization (AEO), is the process of improving how AI engines like ChatGPT, Gemini, and Perplexity understand, describe, and recommend your brand.