Growth—with a game plan

RSU looks at growth holistically—recommending a dynamic mix of marketing and product-led growth strategies, organizational design, resourcing configurations, and channels to explore. While growth is rarely tethered to just one thing, we’re happy to tackle one to-do at a time, or all together. Your call, we’re flexible.

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Strategies and services

All of our people have been there, and done that. Which is why we don’t write the playbooks—we work with top talent from top brands who’ve built, run, and evolved their playbooks to stay ahead of the marketing curve, integrating AI and new technologies along the way. By working with the best strategists and operators across functions and specialties, we can customize a proven path forward.

Growth & Marketing Strategy

Seasoned VP- and C-level growth strategists are here to help you think big, plan for the long term, and map out which levers to pull to hit your goals—including where AI can drive more efficient growth across your team. Whether you’re looking for an executive-level soundboard, an expert to stand up a new marketing function, or a fractional team to figure out the best path forward for channel diversification, we’ve got the marketers with the plans.

AI Services

Turn AI ambition into marketing workflows your team will actually use. Our AI-fluent senior marketing operators embed with your team to assess your tools, data, and processes, then pinpoint where AI can make the biggest impact. From there, they build a prioritized roadmap, bring it to life through proven playbooks or custom workflows, and train your team to run and scale what works. Whether you need strategic guidance, hands-on implementation, or both, we’ve got the marketers who know where AI can move the needle and how to make it stick.

Paid Social

Dive deep with us into Meta, TikTok, X, Snapchat, Pinterest, Reddit, and more. Our experts nail the performance-driven strategies for paid social that not only attract but retain, using AI to generate creative, test more variations, and optimize performance faster. Every ad, every placement, every budget—optimized for your ROI.

Paid Search

Hit the keywords that make conversions skyrocket. Our paid search specialists will help you build out the fundamentals and master the intricacies of Performance Max, Google Search, Display, Play Store, App Store, and beyond, using AI to expand keyword coverage and optimize campaigns. They’ll help you strategize, bid, and optimize to ensure your brand stands out in a crowded search landscape.

B2B Advertising

Between bad leads, difficulty scaling, and performance skills that don’t transfer, B2B performance marketing is its own beast. Our hyper-specialized industry-leading B2B advertising team can help you grow ads, generate revenue, and acquire more customers at the best ROI possible.

Affiliate Partnerships

When you’re looking to diversify your marketing channel mix, our team of affiliate experts can help you build a well-crafted program that yields incremental revenue, without cannibalizing your other marketing efforts.

Search Engine Optimization

Build SEO and GEO programs that drive meaningful visibility. Our specialists develop content strategies, run audits, conduct keyword research, handle technical optimization, and devise link-building strategies, using AI to accelerate content research, creation, and optimization.

Generative Engine Optimization

As buyers turn to LLMs for answers, our GEO experts ensure AI describes your brand the way you would. From strategy and technical implementation to content and syndication, they help you show up in more answers—and turn visibility into awareness, trust, and conversions.

Conversion Rate Optimization

Turn more site visits into conversions. Our CRO experts focus on the user experience: iterating on landing pages, conducting website audits, implementing A/B testing, optimizing call-to-action elements, and refining the overall user journey—using AI to analyze behavior, generate test ideas, and accelerate experimentation.

Product Marketing

Bring your product to market with product marketing experts who will help you understand audience segmentation, develop positioning and messaging, strategize a go-to-market launch, and build actionable assets.

Product-Led Growth

Navigate the nuances of product-centric expansion and help drive alignment across your company. From initial user onboardings to scalable adoption models, our team of experts will help guide the journey, turning product experiences into powerful growth drivers.

Podcast, Radio & TV

Ready to expand beyond digital? Our offline team helps brands scale with highly targeted podcast, radio, OTT, and linear television advertising programs that rival the ROI of digital channels.

Ecommerce Marketplaces

Whether you're an emerging or mature brand, our ecommerce marketplace team will help you maximize sales through third-party marketplaces like Amazon, Walmart, Instacart, Boxed, and others.

Content Marketing

Capture attention in a crowded digital landscape. Elevate your brand with content that tells a story and drives action, including blog posts, webinars, sales collateral, case studies, white papers, and videos—produced more efficiently and at scale, without sacrificing quality or strategic thinking.

Social Media Marketing

Stop them mid-scroll. From meticulously crafted organic social strategies across all channels to compelling and efficient content creation that resonates—let us help you nurture and expand your community.

Influencer & Creator Marketing

Generate growth with influencer and creator-driven performance marketing. Forge strategic partnerships, co-create captivating content, and tap into the authentic reach of influencers and creators.

Direct Mail and OOH

Send direct mail that stands out from the junk pile. Or run ads in the wild that make people do a double-take.

Analytics, Attribution & Measurement

Track and analyze your marketing efforts so you can double down on what’s working and ditch what’s not. We can help with GA4, audience segmentation, LTV analysis, tracking (GTM), channel analysis (CAC, ROAS), and attribution (MMM, incrementality testing), using modern tools and AI to surface insights faster and help you act with confidence.

Marketing Operations and Automation

Create a well-oiled marketing machine. Between project management, martech strategy and integration, and campaign analysis and reporting, we bring the talent, tools, and AI-driven workflows to help your team move faster, reduce manual work, and make smarter decisions.

Event & Field Marketing

Get out there, IRL. Bring your most loyal customers together and generate new leads with flawlessly produced events. Or turn boots on the ground into dollars on your bottom line with field marketing tactics that stand out in a crowd.

Need something that isn’t listed?

Chances are, we’ve probably done it.