Growth Talks: A Growth Marketing Podcast from Right Side Up
.webp)
.webp)
.webp)
.webp)
.webp)
.webp)
Growth Talks
Real stories and insights from marketing leaders
Sit down with growth leaders and marketing executives from leading brands and companies across industries and stages. From exploring the evolution of growth marketing over the past 15 years to walking the tightrope between brand and performance marketing without missing a beat to the epic saga of launching an ecommerce storefront from scratch, we dig into it all!
Episodes:
The Stacked S-Curve Playbook for Sustained Growth with Tatiana Birgisson
Serval COO Tatiana Birgisson shares her stacked S-curve framework for compounding growth channels, how to tell when one is truly fizzling, and why she bet on LLM search over Google.
September 1, 2026Building AI Fluency, One Uncomfortable Step at a Time with Nikki Jackson
Gusto’s Head of Demand Gen Nikki Jackson shares how she made her whole team AI fluent through hands-on building, failing in public, Learning Days, and quarterly agent OKRs.
August 18, 2026Our Favorite CMO Insights of 2025
.png)
The Growth Talks 2025 special highlights episode is here, featuring our favorite CMO insights from top marketing leaders at Eventbrite, Skillshare, Talkspace, and more.
December 30, 2025Rethinking Your Customer Journey Map with Matt Gehring
.png)
Matt Gehring, CMO & Advisor, and former marketing leader at Dutch Pet, Everlane, and Rothy’s, shares how to navigate your first 90 days, map the customer journey, and turn real-time insights into repeat purchases.
December 16, 2025Building the AI-Native Marketing Team with Vanessa Hope Schneider and Descript
Vanessa Hope Schneider, Head of Marketing at Descript, breaks down how to build AI-native marketing teams, reimagine creative workflows, and use experimentation to drive better outcomes.
December 2, 2025Rewrite Your Marketing Playbook Using AI with Everett Butler and Lindy
.png)
Everett Butler, Head of Marketing at Lindy, breaks down how to build a go-to-market strategy from first principles, align messaging with real customer needs, and leverage product-led storytelling to drive traction.
November 12, 2025Unlocking a Product-First Mentality to Fuel Growth with Jordan Hwang and OpenPhone/Quo
.png)
Jordan Hwang, VP of Marketing at OpenPhone (now Quo), shares how B2B marketers can rethink growth by aligning product, messaging, and measurement. In this episode, he unpacks the mindset behind smart experimentation and how to build buyer’s trust.
October 28, 2025How to Build a Love Brand with Tamara Mendelsohn and Eventbrite
Tamara Mendelsohn, former CMO of Eventbrite, shares how to build brand value at every touchpoint and drive customer loyalty.
October 14, 2025Unlocking Smarter Attribution with Surveys with Matt Bahr and Fairing
.png)
Matt Bahr, Co-founder of Fairing, shares how brands can rethink marketing measurement, move beyond last-click attribution, and use real-time customer insights to drive growth.
September 30, 2025Building Communities Customers Love with Mallory Contois and Maven
.png)
Mallory Contois, VP of Growth at Maven, shares how she builds brand trust and authentic community to fuel lasting growth.
September 16, 2025The Modern CMO: Balancing Strategy, Storytelling & Finance with Pranav Piyush and Paramark
Paramark CEO Pranav Piyush shares his strategy for building high-impact teams and aligning product, marketing, and finance to drive long-term growth.
September 2, 2025CMO Playbook: Driving Growth with Partnerships & Brand Building with Katelyn Watson and Talkspace
.png)
Talkspace CMO Katelyn Watson shares her marketing playbook, from high-impact rebrands and authentic influencer campaigns to growth fueled by strategic partnerships.
August 19, 2025CMO Strategies for Building B2B Brands with Cate Lochead and Snorkel AI
.png)
Cate Lochead, former CMO at Snorkel AI and JumpCloud, shares proven B2B strategies for building brand trust, driving revenue growth, and leveraging AI for business success.
August 5, 2025CMO Strategies for Driving Growth with Jaleh Bisharat and Skillshare
Discover how Jaleh Bisharat, fractional CMO at Skillshare, helps CMOs make an impact in their first 90 days and lead with strategic focus to drive long-term success.
July 22, 2025Our Favorite Growth Non-Hacks and Insights from Top Marketing Leaders
We’re celebrating Growth Talks’ first season with our favorite growth non-hacks and marketing insights from top leaders at Kajabi, Writer AI, Tonal, and more.
May 6, 2025Key Strategies for Ecommerce Success with Aaron Magness and Full Glass Wine Co
Aaron Magness, SVP of Marketing at Full Glass Wine Co., shares insights on how ecommerce brands can build lasting brand loyalty, deliver personalized customer value, and focus on the metrics that drive sustainable growth.
April 22, 2025Why Marketers Need a Product Mindset with Michael Kaminsky and Recast
.png)
Michael Kaminsky, Co-founder of Recast, shares insights on how modern marketers can adopt a product-led approach, rethink their measurement strategy, and scale their brands for sustainable growth.
April 8, 2025Why Authentic Storytelling Matters in Retail with Shruti Khatod and Nutrafol
.png)
Discover how Shruti Khatod, VP of Growth Marketing at Nutrafol, leverages brand strategy, influencer partnerships, and authentic storytelling to drive growth, build trust, and customer loyalty.
March 25, 2025How to Align Brand, Performance, and Revenue Growth with Ian Yung and Tonal
.png)
Discover Ian Yung’s approach to setting the right KPIs and aligning marketing, operations, and finance to drive efficiency, maximize impact, and fuel business growth.
March 11, 2025Leveraging Small Teams to Scale Growth Marketing Strategies with Branca Ballot and Glide
.png)
Discover how Branca Ballot leverages AI, strategic prioritization, and lean team structures to drive high-impact growth and build sustainable marketing strategies.
February 25, 2025Winning the Long Game with Lifecycle Marketing with Sean Collins and Bilt Rewards
Learn how Sean Collins uses lifecycle marketing, personalization, and trust-building strategies to drive customer engagement and loyalty at Bilt Rewards.
February 11, 2025Transforming Nonprofit Marketing Strategies to Drive Growth with Julia Steele from Success Academy
Learn how Julia Steele leverages storytelling, research, and cultural competency in nonprofit marketing strategies to connect with families and drive impact for Success Academy Charter Schools.
January 29, 2025From DTC Startup to Retail Success with Shane Pittson from quip and So&So Venture Studio
Learn how Shane Pittson uses creative strategies, incremental testing, and customer connection to scale DTC brands into retail success stories.
January 14, 20252024 Growth Marketing Wrap-Up: Insights from Top Leaders
Reflect on 2024’s biggest growth marketing lessons, featuring strategies, data insights, and storytelling from leaders like Uber, DSW, Robinhood, and Gusto.
December 31, 2024Scaling B2B Marketing Strategies at Global Brands with Michelle Lisowski and Uber
Learn how to lead with strategy and empathy to build impactful B2B marketing programs and scale high-performing teams.
December 17, 2024Redefining Retail Through Customer Loyalty and Culture with Sarah Crockett and DSW
Learn how Sarah Crockett uses brand authenticity, data, and cultural awareness to evolve iconic brands, drive customer loyalty, and create meaningful connections.
December 3, 2024Building Brand Loyalty in D2C Marketing with Preston Rutherford and Chubbies
Learn about the power of humor, community, and resilience when it comes to building a standout brand that prioritizes customer loyalty and genuine connection.
November 12, 2024Balancing Brand and Demand Gen in B2B Marketing with Jason Ing and Gusto
Learn how Jason Ing, CMO at Gusto, balances brand marketing and demand generation in B2B, builds trust through storytelling, and leverages qualitative research to scale marketing efforts.
October 29, 2024Scaling Growth in the Complex World of Fintech with Simon Vishnevskiy and Credit Genie
Learn how to build and scale successful growth strategies in fintech by navigating complex regulations, collaborating cross-functionally, and focusing on underserved audiences.
October 15, 2024Building a High Performing Marketing Team with Tyler Elliston and Right Side Up
Get insights on building and scaling marketing teams, balancing in-house talent with external resources, and the most important team attributes you need to drive sustainable growth.
October 1, 2024Brand Marketing That Goes Beyond a Logo with Chiyong Jones and Kajabi
Learn how to build authentic and enduring brands with brand marketing that balances creativity with consistency.
September 17, 2024Scaling Offline Marketing Channels with Ty Conner and Rocket Money
Discover the keys to scaling offline marketing across podcast advertising, TV advertising, and out-of-home advertising.
September 3, 2024Balancing Growth, Profitability & Leadership in Ecommerce with Mike Lackman
Learn how to balance growth and profitability through effective leadership at ecommerce and DTC brands.
August 20, 2024Marrying Data & Storytelling in Growth Marketing with Patrick Moran and Robinhood
Learn how integrating data-driven insights with compelling brand storytelling is essential for establishing a sustainable growth marketing strategy.
August 6, 2024The Future of Marketing: Gen AI, Data, and Diversification with Mark Fiske
Explore the evolving landscape of marketing and digital transformation with insights on generative AI, attribution, and channel diversification.
July 23, 2024How to Adapt Marketing Analytics in a Cookieless World with Chelsea Cramer
Learn how to adapt your marketing analytics amidst evolving data privacy changes in a new cookie-less world.
July 10, 2024Successfully Integrating Brick-and-Mortar and Ecommerce Marketing Strategies with Laura Brooks
Learn how to seamlessly integrate brick-and-mortar and ecommerce marketing strategies to build a robust, sustainable growth foundation for consumer brands.
June 25, 2024Bootstrapping a Cannabis Startup with Ben Starmer
Dig into the challenges and benefits of founding a bootstrapped e-commerce business in the cannabis industry when you can’t rely on traditional digital marketing tactics, like Meta.
June 11, 2024Building the Product Marketing Function with Deanna Dong
Get extensive insights on building and evolving product marketing functions across various stages of company growth, from startups to late-stage companies.
May 28, 2024Understanding the Evolution of Growth Marketing with Doug Hoggatt
Dive into the evolution of growth marketing over the last 15 years to better understand how to adapt to new challenges today and in the future.
May 14, 2024Building Diversified, Sustainable DTC Marketing Strategies with Manbir Sodhia
Learn how to build the foundation needed for sustainable DTC acquisition strategies, the importance of diversifying beyond Meta and Google, and how leverage a growth matrix to build an experimentation mindset on your team.
April 30, 2024Growth Talks: A Growth Marketing Podcast from Right Side Up
Welcome to Growth Talks, Right Side Up's new sit down series. Join us as we chat with growth leaders and marketing executives from leading brands including Credit Karma, Coinbase, Whisker, and many others.
April 23, 2024