AI Services for Marketing Teams | Right Side Up
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Marketing expertise meets AI fluency
Most marketing teams are ready to move faster with AI. The missing piece is a senior marketing operator who knows where AI can actually help and how to make it stick. That’s where we shine—Right Side Up consultants build the roadmap and the workflows to get you there. Whether you need strategic guidance, a proven AI workflow, or both, our experts can help.
From AI ideas to marketing workflows
An AI-native senior marketing practitioner embeds with your team to assess your tools, workflows, and data to pinpoint where AI can actually move the needle.
Evaluate
Your consultant will build a prioritized roadmap for what to tackle first, based on your goals, tools, and team.
Build
From there, your consultant brings the roadmap to life, adapting proven workflows or doing a custom build.
Train and scale
Once workflows are built, your consultant trains your team to run them, turning one-off wins into repeatable systems across your org.
AI workflows built for impact
Here are some examples of AI workflows our consultants have developed to help marketing teams reduce manual work, make smarter decisions, and build repeatable systems that scale.
Multi-Topic Marketing Research Agent
Monitors industry news, competitor activity, and market signals across the topics you define, surfacing regular summaries of what’s worth paying attention to.
Automated Custom Reporting and Dashboards
Connects to your marketing platforms and delivers formatted reports, giving your team the analyses and insights they need when they need them.
Creative Performance Analysis and Content Brief Generation
Analyzes creative performance data to surface what’s working and automatically generates structured briefs for your next round of content.
Diminishing Returns Analysis for Ad Spend
Analyzes your ad spend data to identify where incremental budget stops producing incremental returns, so you know where to hold, cut, or reallocate.
Automated Weekly Social Media Content Engine
Uses your brand guidelines and content calendar to generate a full week of social posts, formatted and ready to schedule.
Media Mix Model Budget Allocation Analysis
Builds a custom MMM model calibrated to your actual channels and spend, giving you enterprise-level budget allocation clarity at a fraction of the cost.
AI expertise, delivered by marketing operators
Anyone can promise AI results. Right Side Up brings senior marketing operators with deep AI fluency, proven workflows shaped in real marketing environments, and a hands-on approach to building what’s actually worth using. The result: a clear plan, practical adoption, and a team equipped to keep moving.
Marketers who build
Our consultants are senior operators across paid, lifecycle, analytics, creative, and content who know how real marketing teams operate and how AI can make that work faster, smarter, or easier to scale.
Built around your unique org
Every engagement starts with understanding your team, stack, and AI readiness. What we build from there is specific to how you work, not a generic framework.
A path from strategy to implementation
Whether you need help building a roadmap or have existing use cases, we help you move from priorities to working systems.
Backed by real-world experience
Our practitioners have already built and run AI workflows in real marketing environments, so their guidance is grounded in what works.
FAQs
What if we’re not sure where to start with AI in marketing?
That’s exactly what our AI services are for. A senior marketing practitioner will assess your tools, workflows, data, team capacity, and current AI usage, then help prioritize where AI marketing workflows can create the most leverage. From there, we can help build what’s next.